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The word Google has become synonymous with online search as it refers to the world’s best search engine, and it has developed a platform for huge free web-based applications that now we use every day to perform tasks, or simply for entertainment. The company now is a multinational corporation with a huge budget and a pre-determined strategy to grow bigger. But how does Google does it?
Google does it simply with its interest in providing what everyone needs and the way they want it to be. Unlike the other corporates that sells good or sometimes excellent products for a high price, Google’s answer to this is simply, a high quality “product as a service” and the best part it’s for free. However, the company also does sell online advertisement spaces. The ads are served also in their propriety services like Gmail and Docs etc.
Presenting an operating system for the small gadgets and making it free is a wise way to approach the market, and to get the approval of the experts the company made it based on Linux, the developers’ favorite. The project was first at the hands of a small company, but Google acquired it and financed the project so it can become a reality in order to expand in the telecommunication industry. The smart thing was including all of its services alongside new ones into the software, this making it getting closer to its users and getting the feedback with not much of an effort.
Google has developed some of its key services out from university labs. At first they would be tested for a long time internally, and then when it’s near perfection it’s released to the world like Gmail. The service was in beta phase for five years before it became stable. It’s is a pressure-free developing style, a style that divers it from others. While other companies have deadlines and a releasing schedule, Google doesn’t, simply because there is no one to report to. Its external contracts are different; Google doesn’t create a product for another corporate. Having so will enforce the company to work in a narrow area and with predetermined way. On the contrary it simply creates and presents the product for the other companies to work with.
Its employees are encouraged to work on project that interests them directly. This corporate culture cannot be simply copied. If it was, we would see someone doing it. It’s also what divers it from other companies and it’s what defines it now. Making the workspace fun and interesting is to maintain the current staff and attract new “brains”, the ones who might have an idea of a project that can turn out to be the next big thing.
Google maintains its services up and running with its dependency on ads; this was at first and might still be at a certain degree. But its market share and its focus on many fields might define the future of the corporate. Sole dependency on ads online is definitely not a good strategy and Google has figured that out already, with its expanding plans to other areas, first, ten years ago when it acquired Blogger the famous blogging platform. After that YouTube, with its 4 Billion videos streamed daily, alongside it’s cloud music service that has shown great threat to competitors with its simplicity. And lately it’s 12.5 Billion bid on Motorola Mobility.
It’s clear that Google continues to grow with its unique way of managing its business. It’s is what will define the corporate future, alongside our lifestyle that has been influenced and still does. We used to read printed books; we now read them on small devices to save the huge space the books occupy. There are many examples of how Google has enhanced the way we perform our tasks and activities and made them easy for us, and this is the reason why Google is so succeful.
Unagi said:
Unlike the other corporates that sells good or sometimes excellent products for a high price, Google’s answer to this is simply, a high quality “product as a service” and the best part it’s for free.
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NOTHING is free. I am as guilty as most of the people for taking their 'free' candy, but it will someday bite us on the ass.
Not sure when, but it will happen. And it won't be pretty!
And believe me they are not doing it to be good corporate citizens.
Making money online is easy
Unagi said:
The word Google has become synonymous with online search as it refers to the world’s best search engine, and it has developed a platform for huge free web-based applications that now we use every day to perform tasks, or simply for entertainment. The company now is a multinational corporation with a huge budget and a pre-determined strategy to grow bigger. But how does Google does it?
Google does it simply with its interest in providing what everyone needs and the way they want it to be. Unlike the other corporates that sells good or sometimes excellent products for a high price, Google’s answer to this is simply, a high quality “product as a service” and the best part it’s for free. However, the company also does sell online advertisement spaces. The ads are served also in their propriety services like Gmail and Docs etc.
Presenting an operating system for the small gadgets and making it free is a wise way to approach the market, and to get the approval of the experts the company made it based on Linux, the developers’ favorite. The project was first at the hands of a small company, but Google acquired it and financed the project so it can become a reality in order to expand in the telecommunication industry. The smart thing was including all of its services alongside new ones into the software, this making it getting closer to its users and getting the feedback with not much of an effort.
Google has developed some of its key services out from university labs. At first they would be tested for a long time internally, and then when it’s near perfection it’s released to the world like Gmail. The service was in beta phase for five years before it became stable. It’s is a pressure-free developing style, a style that divers it from others. While other companies have deadlines and a releasing schedule, Google doesn’t, simply because there is no one to report to. Its external contracts are different; Google doesn’t create a product for another corporate. Having so will enforce the company to work in a narrow area and with predetermined way. On the contrary it simply creates and presents the product for the other companies to work with.
Its employees are encouraged to work on project that interests them directly. This corporate culture cannot be simply copied. If it was, we would see someone doing it. It’s also what divers it from other companies and it’s what defines it now. Making the workspace fun and interesting is to maintain the current staff and attract new “brains”, the ones who might have an idea of a project that can turn out to be the next big thing.
Google maintains its services up and running with its dependency on ads; this was at first and might still be at a certain degree. But its market share and its focus on many fields might define the future of the corporate. Sole dependency on ads online is definitely not a good strategy and Google has figured that out already, with its expanding plans to other areas, first, ten years ago when it acquired Blogger the famous blogging platform. After that YouTube, with its 4 Billion videos streamed daily, alongside it’s cloud music service that has shown great threat to competitors with its simplicity. And lately it’s 12.5 Billion bid on Motorola Mobility.
It’s clear that Google continues to grow with its unique way of managing its business. It’s is what will define the corporate future, alongside our lifestyle that has been influenced and still does. We used to read printed books; we now read them on small devices to save the huge space the books occupy. There are many examples of how Google has enhanced the way we perform our tasks and activities and made them easy for us, and this is the reason why Google is so succeful.
Click to expand...
Click to collapse
It is very easy to make money online, go to moolamails . info and Members can earn extra money online by visiting our sponsors websites. After you visit our sponsors link for the designated time, your account will be credited. Members can also earn 25 cents per signup for joining our advertisers programs. You can cashout your earnings at $2 witch will never increase. Along with the pay per click ads, members can also earn by opting into our paid emails list. If you choose, you may have paid emails sent to your email address on file. In our members traffic exchange we offer random 1 cent bonuses. The most important way to earn here is by telling the world about us with your custom Moola Mails referral links and banners. Earn 10% of your direct referrals earnings as a free member or up to 35% with a premium membership. No limits on direct referrals. Take advange of our paid to promote feature, we give you 5 cents for every 1000 times your show the world your custom Moola Mails referral link. Send people to your Moola Mails referral link and watch your ptp earnings and your referral tree grow. Join and start making extra money online with our easy to use custom interface today.
ravisinghal20 said:
It is very easy to make money online, go to moolamails . info and Members can earn extra money online by visiting our sponsors websites. After you visit our sponsors link for the designated time, your account will be credited. Members can also earn 25 cents per signup for joining our advertisers programs. You can cashout your earnings at $2 witch will never increase. Along with the pay per click ads, members can also earn by opting into our paid emails list. If you choose, you may have paid emails sent to your email address on file. In our members traffic exchange we offer random 1 cent bonuses. The most important way to earn here is by telling the world about us with your custom Moola Mails referral links and banners. Earn 10% of your direct referrals earnings as a free member or up to 35% with a premium membership. No limits on direct referrals. Take advange of our paid to promote feature, we give you 5 cents for every 1000 times your show the world your custom Moola Mails referral link. Send people to your Moola Mails referral link and watch your ptp earnings and your referral tree grow. Join and start making extra money online with our easy to use custom interface today.
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Click to collapse
It will cost me more than 25 cents in electricity just deleting all of the spam generated from signing up to worthless sites. And 5 cents for showing a referral 1000 times? Lol. I think bums on skid row wouldn't waste their time on that!
BTW, Nice segue into a plug for your site.
Was reminiscing my HD7 days again...
When I had my HD7, most of the apps were, I will be honest, paid. Now before you pull the trigger on me, let me explain something.
A. I am not against paying for an app.
B. But is it necessary that a good app SHOULD b paid? (WhatsApp, Flipboard)
C. Many people do consider this as a deal-breaker before buying a phone. (My boss is one of them, to an extent I'm too.)
D. By good app, I don't mean mind-blowing 3D games. But basic apps like the ones mentioned above.
Shouldn't MS, being MS make deals with other brands and give the buyer some relief?
Opinions, view points, perspectives now welcome. :Z
Sent from my RaZr Nexus.
Apps are created to make money - or at least most of them are.
That being said there are different ways an App can make money:
1.) It connects to a service and by it's existence promotes that service or makes it easier to use that service. In those cases the service behind the App pays for the App. (Twitter, Facebook, etc. are prime examples)
2.) Advertisments - this is the route most free Apps to my knowledge take on the Play Store. Pretty obvious how this works but I actually would rather pay 99 Cent instead of having an advertisment in my face all the time.
3.) In App Purchases - those will come with WP8 but in my experience are most often used in a way that you get a basic App with severly limited functionality which is then made functional through those expensive purchases. I personally prefer to have a price upfront so I can decide if the App is worth it.
All in all and working in software development myself I believe that good apps should be payed and I do believe that they actually should cost more than they do today. People whining over a price tag of 99 Cents for something they are going to use every day. Buy a coke at McDonalds and you pay pretty much the same for it without much whining that it should be free. Most developers don't make much money on Apps (WP or otherwise) with prices being what they are. This is by the way one of the reasons why many developers go iOS first - iPhone users are far more likely to pay for an App than Android users (looking at the statistics).
Prices being what they are Microsoft and Nokia in certain regions added a gift card to phone purchases worth 20$/€. This might be an interesting strategy for the future as well.
No, the phone itself was probably expensive enough.
The monthly bill is probably more than you are getting out of it.
Where does it stop ?
Television was once free in many places, now I believe everybody pays for it.
If you want "premiuim" channels you pay more again.
We pay for internet connections.
If the developer of an application wants to charge for it so be it, if he wants it to be free so be it.
Freedom of choice.
LL13-
When TV is free it is paid for by the country that operates it. Somewhere someone has to pay for it. If it is payed through taxes you also pay for it although you might not notice. Pay-TV-channels are new - which means: they would not exist were they not payed. It is the same for many of those Apps. If Microsoft were to intervene to get certain Apps for free on the platform they would have to regain that cost somewhere which perhaps would drive up the per-unit-pricing of the phones.
I'm not trying to force people to make their App payed, of course it's the developers choice. But all this whining about 99 Cents for a good App you use frequently just has to stop. Effort goes into making those Apps, people spend time implementing and polishing them. They should receive something for that.
Soo, here i am thinking about the newest (and first) WP8 phone ever announced, the Samsung (insert weird name here).
Now on android i am having 90~ apps that i use daily.. now i am pretty sure i'll find them once the OS get's released but if everything will be paid that's a dealbreaker for me.. i don't want to pay too much for a phone and (0.99$ per app) 90~ $ more.
So nope, for me they should be free, actually app developers should decide.
Most of the apps on my last 3 wp7s were paid and most of them were awful. I do not mind paying for apps at all.
Sent from my Nexus S using Tapatalk 2
lamplighter13 said:
Television was once free in many places, now I believe everybody pays for it.
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If your in the US, TV is free if you can live with the programming you will get. FCC mandates that all HDTV channels (non premium channels)are broadcasted over the air.
Depending on where you live you can get some but, you might only get a few (I get 4 and not the major networks but, it is free)
Not everyone pays for it...but, most people pay because they want more than 5-7 channels.
As for the topic on hand. I think there should be free apps, some apps I will never use if I can't try them.
It amazes me how cheap some people are! Devs work there nuts off to bring you apps and you don't think they should get paid for that hard work?
MS will NEVER demand that all apps be paid apps that's crazy1 They limit the daily submissions to stop crapware like soundboards that plague the play store. Its a choice the dev makes and most offer you the choice with free versions supported by adds or paid versions (supertube for instance). The WP market place even has a section for free apps and games etc and some rock (archery for one).
All in all i think MS has done a great job keeping app standards high. They could of gone the Android route and let anything pass just to get the numbers up but they didnt! Also not MS offer trials when android and ios normally have lite versions though i see more slipping into the market.
Hi everybody. Me, my school, and a new start-up company called Froovie are working together to raise money. 60% will go to my school's digital media department, and 40% to the company. Also before I lose any ones interest all you have to do is watch a two minute video (or a couple of them) then vote on them, preferably mine. That's it. Heres the video I submitted: Mod edit: Link removed.
Here are the specifics to it:
The company:
Froovie is a new startup company that is focused on fundraiser for digital media classes, but can be used for other fundraisers also. It is currently in closed beta, and my school is using it and helping them fix the bugs because the founder knows our principal (private school). Basically you have people compete in a contest for a prize set by the school. Each contestant whether a group or individual will create a 2 minute video under the rules set by the school. They will then be able to share the video (as I am now) for people to vote. Each vote does cost $1, but you dont need unhealthy candy, or some product youll never use and can support a good cause. Each vote will then be split 60/40 profit between the nonprofit organiztion/school, and Froovie. Then whoever has the most votes gets whatever prize the organization the is using their services promised beforehand.
Why my school could use the money:
We are using the money to upgrade our media hardware and software. We have on Mac pro (I believe 2007) that works decent and only a few software generation behind, and then we have 8 10 year old Imacs where the best one is a dual core 1GHZ processor, 1GB of RAM, and 80 GB hard drive. We also have a go pro we just got, and a good sony camera. Obviously we cant do any video editing, and barely any photo editing on those computers. We are trying to upgrade the Mac Pro, and buy two new iMac 2012s (high end 21" version), and get adobe premiere pro on all of them, and use our own personal cameras. We currently do most of our editing on our home computers using about three different programs in our spare time, which is not that productive. Half the class has recently got premiere pro at home, or had it for the transition. We will use this hardware and software to put stuff in our newspaper, gazette, and yearbook for photography. Also for video we have a homeroom show we put out as often as we can about the latest stuff going around school, some comedy, and tips for the years, which is enjoyed by students and staff alike. We also do the videos for the jog a thon fundraiser which supports ALL school clubs, and several sports. We also make the videos for the homecoming and prom court, for rallies, and want to work on a promo video for the school. We also switched from loudspeaker announcements to daily video announcements on the school website. In the past we have also raised money for the school and got some of the seniors part time jobs by making commercials for local companies and such because we become proficient with our equipment.
what it does by voting for me:
It gives me, and the actors in my video the importunity to win a small scholarship if we win, and looks good on college applications (with a 98% college rate within a year after graduation we can create more stuff that colleges like). It will also allow us to make more videos and enter more contest when outside the class. Also as part of the prize I will be able to get these $70 dual turntables ive been wanting to get for djing as a summer job (I know several local big djs), and could possibly make free DJ mixes for anyone who votes and helps me get my career in media production and entertainment off the ground with the final pieces of hardware I need in class, and out of class.
How it benefits you:
besides helping out a good cause that helps us keep our class, provide people with better college transcripts,and possibly get a job in the future, you get to help a tech start-up get off the ground, and if we win get a free DJ mix! Some of us might even make some of your favorite youtube videos in the near future, and maybe be part of making your favorite big movie! You also get to make several dozen people's lives happier by watching a quick video and donating $1, or more (you choose how much, forgot to say that).
Other stuff that benefits us:
Others ways to help us even if you cant spend and extra $1 (which everyone has, even for someone you don't know who is a struggling student) is by reviewing our videos here and telling us what you think and how we can get better. We only had about two weeks to make these videos and edit them, and half of them are our first time editing! We have all filmed things, controlled lighting, and acted. But we have never had all of us edit or direct something by ourselves and either tell our friends what to do, or have other people in our class act for us. Another thing you can do is tell is if you find any bugs in the system, since I have direct contact with the founder, and some of their representatives. You can also tell us what new features the company can add to their site since we are basically an outside consultant!
Also if there is anything confusing, or anything I can make easier to understand please tell me. Also, if you don't want to vote for any of our videos, please tell us so we can make everything we do better as much as we can.
TL;DR..
Self promotion, advertising, etc etc etc are not allowed....
It may be fir good cause, But its not allowed in xda AFAIK..
Please read the rules first...
-------------------------------------------------------------------------
★Nothing is True.. Everything is Permitted©★
Have you seen a Muffin..?
We're not here to make money from, sorry, so no.
Thread closed.
I know it isn't really the right site for it but who cares
Ok do you have anything to critisize on this answers
Have you volunteered or participated in community service? Please describe your participation and if/how you would like to participate in the US.
I am participating in a community service, it is a project from pupils to pupils with the purpose to let my classmates download free and legal music, that is realized by letting them download music from independent Artists who want to grow up their fan base with actions like that. And if I had the Chance to participate a Community Service in the US. I would be helping homeless People or children with problems because I think that everybody should have the same rights.
If you experience homesickness in the US, how do you plan on coping with it?
If I became homesick, I would take a walk alone to get a free mind even if it were just for the moment, after that I would make me clear that the part of my life where I had been protected from my parent’s has ended and I have to stand on my own feed to be successful in my Life. After I had realized that I would continue with living my personal American dream.
Describe in detail an interest or your participation in an activity that you enjoy. What difference has it made in your life and in the lives of others?
I want to describe my community service, first off I have to say that even when my favorite kind of music is Hip-Hop I’m interested in all kind’s of music. Because of that it was clear to me to do something with music, luckily my school was searching for pupil who are interested in this kind of social work. To be precise it is a project to let my classmates download free and legal music so they don’t have to be afraid that they will get a bill from the music industry for downloading it illegally. In fact our school isn’t the only one who is participating at the Project there is also another school, with that we had a two day seminar where we learned how to offer music free and legally. The reason why it makes fun to me is that it helps me to learn how websites work also it’s nice to discover new music. But I’m also helping other people by doing it. As an example the independent artists who was making the music and now their fan base expands because we gave the pupil the opportunity to download the music right to their music player.
What are your future goals?
At first I want to make my general qualification for university entrance, after that I want to study Computer Science and work as a software programmer the reason for it is that I’m interested in everything that has something to do with Computers but the most important fact is that I’m loving it to create new Things and I think that the most effective tool for me is programming.
Do you find any mistakes ?
You knew it was only a matter of time before someone figured out a way to fill their wallets off users by annoying them to death..
http://bgr.com/2014/02/12/chromecast-ads-coming-soon/
I will copy and paste a reply I left about this on Reddit
I can see it now for apps like Plex when Casting goes free (whenever that happens)
"We will Cast your content right after this short advertisement"
So sick of in app ads, so sick of freemium, so sick of subscription services (ie: PlexPass etc), so sick of pay to win games, so sick of every Android developer (not every, but you get the point) nickel and diming the piss out of users either with ads or micro-transactions. Enough.. Just follow the PC software model that has worked for decades. A set price, minor upgrades are free, major revisions you re-pay. The Android software market is the biggest racket.
styckx said:
So sick of in app ads, so sick of freemium, so sick of subscription services (ie: PlexPass etc), so sick of pay to win games, so sick of every Android developer (not every, but you get the point) nickel and diming the piss out of users either with ads or micro-transactions. Enough.. Just follow the PC software model that has worked for decades. A set price, minor upgrades are free, major revisions you re-pay. The Android software market is the biggest racket.
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While I agree, the trouble is that video content doesn't really work like software. Every new episode would be a "major" release. It's not like you can release a movie in 2-minute segments. Well, maybe if you're J.J. Abrams...
I don't mind ads as long as I have the option to pay to get rid of them. Even Netflix could opt for a cheaper ad-supported tier if they wanted to.
To be honest, I like apps that are free with ads and paid without as it gives me a way to try the app for a period longer than the Play Store's 15 minutes.
[HOWTO] Chromecast/Netflix outside USA without VPN
Ad Blocking - DD-WRT Wiki
bhiga said:
To be honest, I like apps that are free with ads and paid without as it gives me a way to try the app for a period longer than the Play Store's 15 minutes.
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Or that too.
Brightcove is pretty big VOD provider, but yeah, that would work as long as the stuff you want to watch isn't hosted there.
YouTube could be uber sneaky and host the ads on YouTube itself so then it would be all-or-nothing.
On the plus side, YouTube could become the resurrection of AdCritic. I miss that site...
Talk about a blast from the past. Have you seen -
http://creativity-online.com/
I think everybody is struggling to find ways to make money from this technology. Google doesn't make any money on the hardware, and consumers just don't want to pay much for software (which is why the old PC software business model is gradually failing, and you see even companies like Microsoft going to Office 365-type subscriptions). So the result is they have to find a way to make money from subscriptions, fees, and/or advertising.
Google aren't the only ones considering advertising. Mozilla just announced that they're going to start putting ads in Firefox, inserted in the page of recent sites that appears when you open a new tab.
DJames1 said:
you see even companies like Microsoft going to Office 365-type subscriptions). So the result is they have to find a way to make money from subscriptions, fees, and/or advertising.
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The worst thing I've encountered so far with the subscription model is how it virally forces others to buy in.
Case-in-point, I got an Adobe InDesign file that I needed to look at. Fine, I have InDesign CS6. I load it up, and it tells me I can't open it because it was made in InDesign CS7.5
At least Microsoft has Office viewers. I was stuck with the InDesign thing - either go back and ask for a flattened version or subscribe, luckily I had the opportunity to just ignore it.
Like freedom, free software truly isn't free - at least not as long as people need to eat and pay bills. Renewable energy and homesteading may be the zero-cash way, but then we won't have enough time to code!
Maybe we need to come up with some "business productive" games. People-powered OCR Hangman?
Well I'll repeat something else I said
I'm guilty of being an old timer. I came into Android with 1.5 (CupCake).. The Market and Android community used to be a thriving community of freeware, innovation and great discussion.. I just hate what it turned into. It's like a gold rush and the end user is the gold and everyone is trying to sell you their bridge. I just hate how it got like this. I don't mind paying for stuff but it seem anymore it's a constant and quality has taken a back seat. It's like people stopped doing this for fun and a hobby and started trying to make a business.. Anything that is anything that is in demand someone will find a way to charge you for now a days.
P.S. I don't mind subscription services like Netflix etc. Dumb stuff like Plex Pass is a joke though. You're subbing monthly to unlock in-app features. Doesn't make any sense..
DJames1 said:
I think everybody is struggling to find ways to make money from this technology. Google doesn't make any money on the hardware...
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Do we really know that?
http://www.theinquirer.net/inquirer...tions-despite-strong-nexus-5-chromecast-sales
Biggest seller or a best seller in Q4 2013, depending how you take that article.
The packaging probably costs nearly as much as the product.
True, when it's easy for lots of people to make apps, the market gets crowded and confused.
Doesn't help that the rating system doesn't take into account that people use ratings maliciously to complain or penalize the developer for things often that are user error or out of the dev's control.
PlexPass gives other things like their cloud thing, but yeah, it is kind of "pay to be in the beta club" but hey, if it works for them, funds their continued development, and people are willing to pay, I don't have to like it, but I can't really criticize them either.
And with the $75 PlexPass lifetime, it's the same cost as a mid-range piece of software.
On Google profits, I'm sure Chromecast sold well, we can see from the lack of rootable units on shelves...
Of course they won't tell us how much they're making (or losing) on each sale. I bet most of the profit was Google Play.
I just doubt that they lost any money at $35 a pop - until the accountants got involved, because their job is to cover that up. Not whining or ranting, just stating a known part of the corporate income game.
EarlyMon said:
I just doubt that they lost any money at $35 a pop - until the accountants got involved, because their job is to cover that up. Not whining or ranting, just stating a known part of the corporate income game.
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True. Especially given the volume they produced at, I'm sure they negotiated some killer discounts with the manufacturers. :good:
bhiga said:
True. Especially given the volume they produced at, I'm sure they negotiated some killer discounts with the manufacturers. :good:
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http://www.linkedin.com/jobs2/view/7070288
Job's open.
My issue is not with the ads being there, this is a Google device so ads were to be expected be it from Google or someone else. My issue is with it being video ads, my DSL line is shaped during the day and I don't need this hogging the bandwidth preloading videos while I am trying to browse the web. I wish my country would get "first" world in terms of broadband just so this [email protected] stops bugging me...
/fingers crossed Eureka guys ad-block this .
EarlyMon said:
I just doubt that they lost any money at $35 a pop
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I don't think Google is losing money on the Chromecast hardware, at least not deliberately. But I do think they priced it not to make any money on the hardware.
Think about it:
- Google is not a hardware company. They deliberately try to stay out of the hardware business because they realize that the margins are really low. They make their money on fees and services. They only introduce hardware products as an enabler to get new things started.
- They are undercutting everybody else on price to have the cheapest brand-name media streamer. It's in the same price range as the cheapest Chinese no-name Android TV sticks.
- They introduced the Chromecast with an offer for 3 months free Netflix, which is 2 months more than Netflix normally offers. That's a $16 value for which Google undoubtedly compensated Netflix, although probably at a discounted rate. When Chromecast sales took off the first day, Google canceled that offer immediately, indicating both that they had allocated a limited budget for it, and that the price of the Chromecast would not bear it without losing money.
I'm very confused. So someone created a SDK for developers to include ads on Chromecast apps and people here are upset by this? Please tell me why.
We should keep in mind here, it's not Google inserting ads here, it's Brightcove who is enabling developers to insert video ads compatible with Chromecast. As the title of the linked article says, "Third Party Provides Way For Developers To Add Ads To Chromecast"
I doubt Google will see any of this revenue as Brightcove built this technology using the Cast SDK for their engine.
The key part here, and I could be totally off-base, is that it sounds like a library that a developer would add to their app - essentially using Brightcove's "Cast" function and player. That makes sense since Brightcove has an HTML5 player already in use by sites on the web.
For example, instead of developing my own HTML5 page that Chromecast would go to in order to play a video, I would just trigger the Brightcove "Cast" function, passing it the location and my key/ID. Chromecast would then run the Brightcove player app which plays the video content I chose with inserted ads. The fact that it's being advertised as "seamless" tells me the ads are being stitched into the video content and delivered as a single stream, rather than a playlist drawing from separate sources.
Aside from ad revenue, the huge plus for developers here is that Chromecast-enabled apps wouldn't even need to use the Cast SDK directly, because they're using the Brightcove casting engine. That means the specific Chromecast-enabled app wouldn't need to be on the whitelist or register with Google because it's really the Brightcove app that Chromecast is running. Brightcove is responsible for making sure the engine keeps up with Chromecast updates and changes so that's another burden off the developer.
A "no ads" version of an app that uses the Brightcove player may use the same request to Brightcove, just with a flag saying not to insert the ads. The "gotcha" here is that because Brightcove is the player for the video content the app uses, blocking Brightcove or the Brightcove app would block all casted video from the app.
Of course Brightcove probably shares in the ad revenue, so maybe they won't allow developers to use their engine without ads, in which case the theorized advantages to the developer go away for a "no ads" version as they'd still need to register and use the Cast SDK directly.
But likely Brightcove may take the gamble that enough people are cheap and use ad-supported versions that it covers the paid apps that aren't showing ads. Or maybe part of their developer agreement makes the developer pay for non-ad versions somehow. Just theorizing from the business perspective...
styckx said:
So sick of in app ads, so sick of freemium, so sick of subscription services (ie: PlexPass etc), so sick of pay to win games, so sick of every Android developer (not every, but you get the point) nickel and diming the piss out of users either with ads or micro-transactions. Enough.. Just follow the PC software model that has worked for decades. A set price, minor upgrades are free, major revisions you re-pay. The Android software market is the biggest racket.
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Thank you Sir, these are true words. I agree you to 100%
styckx said:
Just follow the PC software model that has worked for decades.
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The PC software model had very few ongoing costs. You boxed up a CD and after that, the costs you incurred were mostly just support costs. Streaming video is not cheap. If you plan on charging once in a lifetime, then you will be out of business very quickly.
@DJames1 - those are good points, I'd like to counter with what the market will bear.
After the Google TV and Nexus Q flops, I don't think that Chromecast could have done better at a higher price point, even if it started out with more apps and features. I think that they had to plan for this price point and knew that going in.
As for the initial Netflix deal, I don't know if anyone besides the accountants know how that worked. Not a personal criticism, just saying - Netflix has a vested interest in DIAL succeeding. It makes secure delivery easy for them. Their revenue models for this sort of thing aren't trivial, see Roku's license deal for example.
Netflix will give newcomers a free month for watching Philip DeFranco on YouTube.
So between their giveaway budget for promotions, surely compensated in part by the content providers and anything paid back by Google in the form of free advertising, I think that entire initial allocation for Netflix with Google was all virtual money, if such a thing exists. Iow, lots of return on investment on both sides but actual investment costs in real dollars - closer to zero.
@bhiga - agree. This reminds me of the AirPush SDK, and quite a few others who seek out devs with revenue schemes.