Database Develop

What Makes Google So Successful?

The word Google has become synonymous with online search as it refers to the world’s best search engine, and it has developed a platform for huge free web-based applications that now we use every day to perform tasks, or simply for entertainment. The company now is a multinational corporation with a huge budget and a pre-determined strategy to grow bigger. But how does Google does it?
Google does it simply with its interest in providing what everyone needs and the way they want it to be. Unlike the other corporates that sells good or sometimes excellent products for a high price, Google’s answer to this is simply, a high quality “product as a service” and the best part it’s for free. However, the company also does sell online advertisement spaces. The ads are served also in their propriety services like Gmail and Docs etc.
Presenting an operating system for the small gadgets and making it free is a wise way to approach the market, and to get the approval of the experts the company made it based on Linux, the developers’ favorite. The project was first at the hands of a small company, but Google acquired it and financed the project so it can become a reality in order to expand in the telecommunication industry. The smart thing was including all of its services alongside new ones into the software, this making it getting closer to its users and getting the feedback with not much of an effort.
Google has developed some of its key services out from university labs. At first they would be tested for a long time internally, and then when it’s near perfection it’s released to the world like Gmail. The service was in beta phase for five years before it became stable. It’s is a pressure-free developing style, a style that divers it from others. While other companies have deadlines and a releasing schedule, Google doesn’t, simply because there is no one to report to. Its external contracts are different; Google doesn’t create a product for another corporate. Having so will enforce the company to work in a narrow area and with predetermined way. On the contrary it simply creates and presents the product for the other companies to work with.
Its employees are encouraged to work on project that interests them directly. This corporate culture cannot be simply copied. If it was, we would see someone doing it. It’s also what divers it from other companies and it’s what defines it now. Making the workspace fun and interesting is to maintain the current staff and attract new “brains”, the ones who might have an idea of a project that can turn out to be the next big thing.
Google maintains its services up and running with its dependency on ads; this was at first and might still be at a certain degree. But its market share and its focus on many fields might define the future of the corporate. Sole dependency on ads online is definitely not a good strategy and Google has figured that out already, with its expanding plans to other areas, first, ten years ago when it acquired Blogger the famous blogging platform. After that YouTube, with its 4 Billion videos streamed daily, alongside it’s cloud music service that has shown great threat to competitors with its simplicity. And lately it’s 12.5 Billion bid on Motorola Mobility.
It’s clear that Google continues to grow with its unique way of managing its business. It’s is what will define the corporate future, alongside our lifestyle that has been influenced and still does. We used to read printed books; we now read them on small devices to save the huge space the books occupy. There are many examples of how Google has enhanced the way we perform our tasks and activities and made them easy for us, and this is the reason why Google is so succeful.

Unagi said:
Unlike the other corporates that sells good or sometimes excellent products for a high price, Google’s answer to this is simply, a high quality “product as a service” and the best part it’s for free.
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NOTHING is free. I am as guilty as most of the people for taking their 'free' candy, but it will someday bite us on the ass.
Not sure when, but it will happen. And it won't be pretty!
And believe me they are not doing it to be good corporate citizens.

Making money online is easy
Unagi said:
The word Google has become synonymous with online search as it refers to the world’s best search engine, and it has developed a platform for huge free web-based applications that now we use every day to perform tasks, or simply for entertainment. The company now is a multinational corporation with a huge budget and a pre-determined strategy to grow bigger. But how does Google does it?
Google does it simply with its interest in providing what everyone needs and the way they want it to be. Unlike the other corporates that sells good or sometimes excellent products for a high price, Google’s answer to this is simply, a high quality “product as a service” and the best part it’s for free. However, the company also does sell online advertisement spaces. The ads are served also in their propriety services like Gmail and Docs etc.
Presenting an operating system for the small gadgets and making it free is a wise way to approach the market, and to get the approval of the experts the company made it based on Linux, the developers’ favorite. The project was first at the hands of a small company, but Google acquired it and financed the project so it can become a reality in order to expand in the telecommunication industry. The smart thing was including all of its services alongside new ones into the software, this making it getting closer to its users and getting the feedback with not much of an effort.
Google has developed some of its key services out from university labs. At first they would be tested for a long time internally, and then when it’s near perfection it’s released to the world like Gmail. The service was in beta phase for five years before it became stable. It’s is a pressure-free developing style, a style that divers it from others. While other companies have deadlines and a releasing schedule, Google doesn’t, simply because there is no one to report to. Its external contracts are different; Google doesn’t create a product for another corporate. Having so will enforce the company to work in a narrow area and with predetermined way. On the contrary it simply creates and presents the product for the other companies to work with.
Its employees are encouraged to work on project that interests them directly. This corporate culture cannot be simply copied. If it was, we would see someone doing it. It’s also what divers it from other companies and it’s what defines it now. Making the workspace fun and interesting is to maintain the current staff and attract new “brains”, the ones who might have an idea of a project that can turn out to be the next big thing.
Google maintains its services up and running with its dependency on ads; this was at first and might still be at a certain degree. But its market share and its focus on many fields might define the future of the corporate. Sole dependency on ads online is definitely not a good strategy and Google has figured that out already, with its expanding plans to other areas, first, ten years ago when it acquired Blogger the famous blogging platform. After that YouTube, with its 4 Billion videos streamed daily, alongside it’s cloud music service that has shown great threat to competitors with its simplicity. And lately it’s 12.5 Billion bid on Motorola Mobility.
It’s clear that Google continues to grow with its unique way of managing its business. It’s is what will define the corporate future, alongside our lifestyle that has been influenced and still does. We used to read printed books; we now read them on small devices to save the huge space the books occupy. There are many examples of how Google has enhanced the way we perform our tasks and activities and made them easy for us, and this is the reason why Google is so succeful.
Click to expand...
Click to collapse
It is very easy to make money online, go to moolamails . info and Members can earn extra money online by visiting our sponsors websites. After you visit our sponsors link for the designated time, your account will be credited. Members can also earn 25 cents per signup for joining our advertisers programs. You can cashout your earnings at $2 witch will never increase. Along with the pay per click ads, members can also earn by opting into our paid emails list. If you choose, you may have paid emails sent to your email address on file. In our members traffic exchange we offer random 1 cent bonuses. The most important way to earn here is by telling the world about us with your custom Moola Mails referral links and banners. Earn 10% of your direct referrals earnings as a free member or up to 35% with a premium membership. No limits on direct referrals. Take advange of our paid to promote feature, we give you 5 cents for every 1000 times your show the world your custom Moola Mails referral link. Send people to your Moola Mails referral link and watch your ptp earnings and your referral tree grow. Join and start making extra money online with our easy to use custom interface today.

ravisinghal20 said:
It is very easy to make money online, go to moolamails . info and Members can earn extra money online by visiting our sponsors websites. After you visit our sponsors link for the designated time, your account will be credited. Members can also earn 25 cents per signup for joining our advertisers programs. You can cashout your earnings at $2 witch will never increase. Along with the pay per click ads, members can also earn by opting into our paid emails list. If you choose, you may have paid emails sent to your email address on file. In our members traffic exchange we offer random 1 cent bonuses. The most important way to earn here is by telling the world about us with your custom Moola Mails referral links and banners. Earn 10% of your direct referrals earnings as a free member or up to 35% with a premium membership. No limits on direct referrals. Take advange of our paid to promote feature, we give you 5 cents for every 1000 times your show the world your custom Moola Mails referral link. Send people to your Moola Mails referral link and watch your ptp earnings and your referral tree grow. Join and start making extra money online with our easy to use custom interface today.
Click to expand...
Click to collapse
It will cost me more than 25 cents in electricity just deleting all of the spam generated from signing up to worthless sites. And 5 cents for showing a referral 1000 times? Lol. I think bums on skid row wouldn't waste their time on that!
BTW, Nice segue into a plug for your site.

Google's Philosiphy

Google sure doesn't seem to be sticking true to their own philosiphy. It says we can hold them to it. The way they are treating this device launch goes back on their own statements.
As seen here: http://www.google.com/intl/en/about/company/philosophy/
Ten things we know to be true
We first wrote these “10 things” when Google was just a few years old. From time to time we revisit this list to see if it still holds true. We hope it does—and you can hold us to that.
Focus on the user and all else will follow.
Since the beginning, we’ve focused on providing the best user experience possible. Whether we’re designing a new Internet browser or a new tweak to the look of the homepage, we take great care to ensure that they will ultimately serve you, rather than our own internal goal or bottom line. Our homepage interface is clear and simple, and pages load instantly. Placement in search results is never sold to anyone, and advertising is not only clearly marked as such, it offers relevant content and is not distracting. And when we build new tools and applications, we believe they should work so well you don’t have to consider how they might have been designed differently.
It’s best to do one thing really, really well.
We do search. With one of the world’s largest research groups focused exclusively on solving search problems, we know what we do well, and how we could do it better. Through continued iteration on difficult problems, we’ve been able to solve complex issues and provide continuous improvements to a service that already makes finding information a fast and seamless experience for millions of people. Our dedication to improving search helps us apply what we’ve learned to new products, like Gmail and Google Maps. Our hope is to bring the power of search to previously unexplored areas, and to help people access and use even more of the ever-expanding information in their lives.
Fast is better than slow.
We know your time is valuable, so when you’re seeking an answer on the web you want it right away–and we aim to please. We may be the only people in the world who can say our goal is to have people leave our website as quickly as possible. By shaving excess bits and bytes from our pages and increasing the efficiency of our serving environment, we’ve broken our own speed records many times over, so that the average response time on a search result is a fraction of a second. We keep speed in mind with each new product we release, whether it’s a mobile application or Google Chrome, a browser designed to be fast enough for the modern web. And we continue to work on making it all go even faster.
Democracy on the web works.
Google search works because it relies on the millions of individuals posting links on websites to help determine which other sites offer content of value. We assess the importance of every web page using more than 200 signals and a variety of techniques, including our patented PageRank™ algorithm, which analyzes which sites have been “voted” to be the best sources of information by other pages across the web. As the web gets bigger, this approach actually improves, as each new site is another point of information and another vote to be counted. In the same vein, we are active in open source software development, where innovation takes place through the collective effort of many programmers.
You don’t need to be at your desk to need an answer.
The world is increasingly mobile: people want access to information wherever they are, whenever they need it. We’re pioneering new technologies and offering new solutions for mobile services that help people all over the globe to do any number of tasks on their phone, from checking email and calendar events to watching videos, not to mention the several different ways to access Google search on a phone. In addition, we’re hoping to fuel greater innovation for mobile users everywhere with Android, a free, open source mobile platform. Android brings the openness that shaped the Internet to the mobile world. Not only does Android benefit consumers, who have more choice and innovative new mobile experiences, but it opens up revenue opportunities for carriers, manufacturers and developers.
You can make money without doing evil.
Google is a business. The revenue we generate is derived from offering search technology to companies and from the sale of advertising displayed on our site and on other sites across the web. Hundreds of thousands of advertisers worldwide use AdWords to promote their products; hundreds of thousands of publishers take advantage of our AdSense program to deliver ads relevant to their site content. To ensure that we’re ultimately serving all our users (whether they are advertisers or not), we have a set of guiding principles for our advertising programs and practices:
We don’t allow ads to be displayed on our results pages unless they are relevant where they are shown. And we firmly believe that ads can provide useful information if, and only if, they are relevant to what you wish to find–so it’s possible that certain searches won’t lead to any ads at all.
We believe that advertising can be effective without being flashy. We don’t accept pop–up advertising, which interferes with your ability to see the content you’ve requested. We’ve found that text ads that are relevant to the person reading them draw much higher clickthrough rates than ads appearing randomly. Any advertiser, whether small or large, can take advantage of this highly targeted medium.
Advertising on Google is always clearly identified as a “Sponsored Link,” so it does not compromise the integrity of our search results. We never manipulate rankings to put our partners higher in our search results and no one can buy better PageRank. Our users trust our objectivity and no short-term gain could ever justify breaching that trust.
There’s always more information out there.
Once we’d indexed more of the HTML pages on the Internet than any other search service, our engineers turned their attention to information that was not as readily accessible. Sometimes it was just a matter of integrating new databases into search, such as adding a phone number and address lookup and a business directory. Other efforts required a bit more creativity, like adding the ability to search news archives, patents, academic journals, billions of images and millions of books. And our researchers continue looking into ways to bring all the world’s information to people seeking answers.
The need for information crosses all borders.
Our company was founded in California, but our mission is to facilitate access to information for the entire world, and in every language. To that end, we have offices in more than 60 countries, maintain more than 180 Internet domains, and serve more than half of our results to people living outside the United States. We offer Google’s search interface in more than 130 languages, offer people the ability to restrict results to content written in their own language, and aim to provide the rest of our applications and products in as many languages and accessible formats as possible. Using our translation tools, people can discover content written on the other side of the world in languages they don’t speak. With these tools and the help of volunteer translators, we have been able to greatly improve both the variety and quality of services we can offer in even the most far–flung corners of the globe.
You can be serious without a suit.
Our founders built Google around the idea that work should be challenging, and the challenge should be fun. We believe that great, creative things are more likely to happen with the right company culture–and that doesn’t just mean lava lamps and rubber balls. There is an emphasis on team achievements and pride in individual accomplishments that contribute to our overall success. We put great stock in our employees–energetic, passionate people from diverse backgrounds with creative approaches to work, play and life. Our atmosphere may be casual, but as new ideas emerge in a café line, at a team meeting or at the gym, they are traded, tested and put into practice with dizzying speed–and they may be the launch pad for a new project destined for worldwide use.
Great just isn’t good enough.
We see being great at something as a starting point, not an endpoint. We set ourselves goals we know we can’t reach yet, because we know that by stretching to meet them we can get further than we expected. Through innovation and iteration, we aim to take things that work well and improve upon them in unexpected ways. For example, when one of our engineers saw that search worked well for properly spelled words, he wondered about how it handled typos. That led him to create an intuitive and more helpful spell checker.
Even if you don’t know exactly what you’re looking for, finding an answer on the web is our problem, not yours. We try to anticipate needs not yet articulated by our global audience, and meet them with products and services that set new standards. When we launched Gmail, it had more storage space than any email service available. In retrospect offering that seems obvious–but that’s because now we have new standards for email storage. Those are the kinds of changes we seek to make, and we’re always looking for new places where we can make a difference. Ultimately, our constant dissatisfaction with the way things are becomes the driving force behind everything we do.

What exactly are they "going back on"?

"The way they are treating this device launch"
What? They took preorders and said 3-4 weeks. That timeframe still isn't up, and they are currently sending out stock to brick and mortar retailers so they can have a unified launch. What exactly is the problem?

*philosophy

Trollololol
Sent from my SGH-I777 using xda premium

Really?! For a TABLET?! It's not that serious.
Sent from my EVO using Tapatalk 2

Damn dude. Get a grip.
Sent from my Galaxy Nexus using Tapatalk 2

jamerican413 said:
Really?! For a TABLET?! It's not that serious.
Sent from my EVO using Tapatalk 2
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It is serious. It's life or death :laugh:
Seriously though, I was just trolling to stir the masses. Take this sh*t with a grain of salt.

Idiots. It will be shipped mid July. Quit crying. They are planning to do (and will likely achieve) EXACTLY what they said.

You could get yourself an iPad...

timmytim said:
It is serious. It's life or death :laugh:
Seriously though, I was just trolling to stir the masses. Take this sh*t with a grain of salt.
Click to expand...
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You have to much time on your hands
Sent from my HTC Sensation 4G using xda premium

P1 Wookie said:
Trollololol
Sent from my SGH-I777 using xda premium
Click to expand...
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Trollololol Guy

chROMed said:
You could get yourself an iPad...
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Click to collapse
I would never own that peice of over priced trash but thanks for the advice :good:

Got to get in before the ban hammer.
Sent from my Galaxy Nexus using Tapatalk 2

App Annie Interview

Below is the text of a brief email interview conducted with Oliver Lo, VP of Marketing at App Annie, for an article about app analytics that will be published soon to the XDA Portal. If you have any experiences with specific analytics providers, post them in this forum.
What are the most valuable pieces of data that come out of your product? Why? Give examples of how I might get actionable data, make a change, and improve results.
Our philosophy at App Annie has always been to simplify data, so that time-pressed execs in product, marketing or strategy can easily extract a trend, insight, KPI and recommendation from any App Annie product. We've had a massive outpouring of approval from many of our 100K App Annie fans who use the product regularly. A few examples of how real life people make better business decisions through real-life App Annie data:
• Monitoring all your apps across platforms, countries and categories seamlessly. App publishers and developers are the lifeblood of App Annie. There are well over 200,000 apps worldwide using App Annie Analytics to simply track their apps sales. By being able to track all of their apps across multiple platforms, countries and categories and analyze their downloads, revenues, in-app purchases, rankings, and reviews, they can both monitor their app store performance and figure out in real-time where the key opportunities are for them to better market their apps globally. Many app developers tell us that the App Annie Analytics Daily Email Report (which tells them how their apps fared in the last 24 hours) is the first thing they read when they wake up and grab their smartphone.
• Many app developers also use our free Store Stats tool for app store market research. This tool is the largest app store rankings database of its kind, and it's used by more than 80% of the Top 100 publishers worldwide. Developers from Brooklyn to Beijing use this to check rankings history charts of other apps, spot rankings trends across different countries and categories, and figure out the promotional strategies behind some of the most commercially successful apps out there. From international expansion strategy to marketing strategy and product portfolio strategy, this tool has become the go-to in the industry for app store market research.
What most differentiates you from your competitors (features, pricing, etc)?
With App Annie Analytics, the key thing that differentiates us is the combination of having the best quality product with a completely free price tag. Since we as a company monetize off enterprise level market data, it means that we can afford to offer best-in-class analytics tools to developers without ever asking for a dime. And our Analytics tool is by far the most well-designed and the most feature-packed, making it the most popular app store analytics tool worldwide. With everything from hourly rankings, data export, app sharing and an Analytics API, you really can't do much better anywhere else. At least that's what more than 30,000 app publishers worldwide believe.
Explain your range of pricing and, if you have a low tier or free option, what features are only available to premium users?
Just as app publishers have embraced a truly freemium model for their consumers, we do the same here at App Annie with data. Our products Analytics and Store Stats are completely free for all features and then we have a premium product called App Annie Intelligence, which is an enterprise market data product, providing deep macro insights for app store analysts. This premium product starts at US $15,000 for a one-year subscription.
Are there any technical aspects of implementation that would be helpful to explain?
We believe in hassle-free products with minimum implementation. App developers have enough to worry about with multiple SDKs and app upgrades, so we've made our Analytics product as easy as a two minute sign-up. We connect to an app publisher's data through their developer account credentials (e.g. iTunes Connect or Google Developer Console), meaning they can upload their data to our dashboard and access it easily, reliably and confidentially.
What advice would you give to help make new independent app developers more successful?
You're quite right - there's more to app store success than just using App Annie products! It's a good start, but it's not the whole pie. The best advice we can give is to combine a rigorous approach to data with a passion for creating unique and joyful user experiences. The most successful app developers we've seen have combined those two things into the core of their team philosophy. And they've got that balance right. The data tells you what's going on, but it's not your sole objective. App developers should never lose sight of the fact that they exist to create moments of joy for people downloading these apps, whether they are games, social apps or photo apps. And it's those moments of joy that generate downloads, revenues, in-app purchases, Top 10 ranking positions and through-the-roof virality. The data just helps you get there, but it should never become your be all and end all goal.
Related to the above, in your mind what makes an app successful? Why do some "great" apps not get noticed?
Product idealists would have you believe that you can just make a great app, and the rest is history. To be honest, there's a fair bit of truth in that. However, one cannot underestimate the importance of app store research and app store marketing.
Why app store research? No successful content creator makes content in isolation. In the same way that a fashion designer has their pulse on whether pink is the new black, an app developer should have their mind on what apps are exploding in the US compared to Japan. That's exactly why we created Store Stats - to provide a free tool for anyone to do that research and find their niche.
Why app store marketing? One needs to be very mindful of the structure of the app store as a content distribution mechanism compared to say the web or TV. Some would describe it as a meritocratic rankings system that puts great content in the hands of hungry app downloaders. The reality is that it means you're going to need to adapt your marketing strategy from the one that you were used to in the web days. There are a number of channels driving app discovery - rankings, app search, web search, user virality, social distribution etc. If you're finding your great app is just not getting noticed, then you need to analyze how well you've invested in these channels and figure out whether your defined target audience actually has multiple opportunities to download your app.

Thanks for sharing!

Thanks! Interesting info!

Thanks for sharing. Good insights.

implies dinner
Thanks for sharing :laugh:

Very useful information. Are the any other inverviews like that?

Mgssky said:
Very useful information. Are the any other inverviews like that?
Click to expand...
Click to collapse
Appboy Interview
Apsalar Interview
Flurry Interview

anuloid said:
Appboy Interview
Apsalar Interview
Flurry Interview
Click to expand...
Click to collapse
Wow thats a lot of valuable information. thanks!

DerAndroiDaniel said:
Wow thats a lot of valuable information. thanks!
Click to expand...
Click to collapse
just hit that :good: THANKS button

Appboy Interview

Below is the text of a brief email interview conducted with Cezary Pietrzak, Director of Marketing at Appboy, for an article about app analytics that will be published soon to the XDA Portal. If you have any experiences with specific analytics providers, post them in this forum.
What are the most valuable pieces of data that come out of your product? Why? Give examples of how I might get actionable data, make a change, and improve results.
Appboy’s entire philosophy is making data actionable and giving developer tools to drive user engagement within the app. We’re very much against collecting data for data’s sake which is quite common among mobile analytics tools which bombard you long reports and meaningless percent changes. To change this mentality, we start by collecting data on an individual user level rather than on aggregate, because that allows for more flexibility and customization when running marketing campaigns. We then offer a robust customer segmentation product that lets you create dynamic groups of app users across any attribute or in-app behavior. Lastly, we provide a complete suite of messaging tools, a customer support product and HootSuite social integration to influence specific segments and behaviors.
For example, app developers can use an in-app message to drive feature discovery, help customers get through onboarding, and notify them about bugs/issues in the app - something that has helped our clients minimize negative app store reviews. They can also use push notifications to bring lapsed users back into their app and drive regular engagement through timely updates. Many developers forget about the importance of customer support in a competitive app ecosystem, so we provide them with a simple feedback tool to deal with customer issues in a timely manner. And our HootSuite integration lets developers identify their app users on Twitter while enhancing existing profiles with in-app behavior data, which gives them more firepower to drive loyalty and virality.
Appboy’s big-picture goal is to help app developers increase ROI and drive lifetime value of customers, so we’ll continue building features that support this vision and help them turn their app into a sustainable business.
What most differentiates you from your competitors (features, pricing, etc)?
Appboy’s biggest point of difference is our holistic approach to customer engagement. We bring together the most effective app marketing tools on one dashboard, including messaging (push notifications, in-app messages, email), customer support, social and cross-promotion. No company can claim the breadth of our offering nor the benefits that their deep integration brings. For developers, this means managing only one SDK (vs. 4-5) and one standardized customer data set for all of their app engagement needs. Appboy also stands out through its performance-based pricing that is tied to MAUs rather than data points, which aligns our incentives with those of the app developer.
Explain your range of pricing and, if you have a low tier or free option, what features are only available to premium users?
We have a free version of Appboy (complete with all features) available to any app with <10K monthly active users. For those with a larger audience, pricing starts at $199/month and scales accordingly. The reason we use monthly active users for pricing is to properly align incentives, as Appboy only makes money if the app is successful. Most of our competitors charge by data points or API calls, which creates negative incentives to use their tool and collect the proper data. We also have an enterprise product with custom pricing depending on client needs.
Are there any technical aspects of implementation that would be helpful to explain?
On Android, the Appboy client will ship in two parts: 1) an internal jar library exposing the Appboy events and analytics API, and 2) an open source Android library project implementing the Appboy UI and user interactions on top of the API. The open source library will be available as a public repo on Github and licensed with the Apache 2.0 license. With this setup, developers will be able to fully customize the UI/UX of Appboy within their application, while easily keeping up with upgrades and enhancements.
What advice would you give to help make new independent app developers more successful?
Start thinking about user engagement before you launch your app. Once you go live, you only have a small time window to reconnect with the app users you lost before they’re gone forever (on average, apps lose 76% of their user after 3 months). Ask yourself: What is the ideal user flow in your app? Which parts of your apps cause the most friction and drop-off? How can you encourage people to use your app on a regular basis, and how can you incentivize them to come back once they’ve left? What tools will you use to facilitate and automate this task? Because they focus on the long-term, these questions will help you craft a better product and a better user experience from the start.
It’s also important to understand your goals for the app. While some apps may want drive in-app purchases, others are more concerned with time spent in-app and stills others focus on general exposure and branding. These goals often overlap. For example, many app developers are now discovering that monetization is most likely to happen after a customer is happy with the app experience and has spent considerable time engaging with the product.
If you’re interested in learning more about our approach to engagement, here’s a visual presentation we put together on Slideshare that explains it in depth: bit.ly/mobileappengagement.
Related to the above, in your mind what makes an app successful? Why do some "great" apps not get noticed?
Building a great product is table stakes, but it’s only a start. Here some of the important characteristics we’ve noticed among the most successful apps:
Community. Great apps build a community of people who evangelize the app to their friends and across social networks, which drives their growth at essentially no cost. The challenge of community-building is that it requires work, both on the product side - building hooks to make social sharing easy, as well as on the marketing side - systematizing your outreach to customers and encouraging them to promote you. Most app developers don’t invest their time in the latter because they think it takes too long. What they fail to recognize is that the process can be automated across customer segments without losing the personal touch. For example, the smartest apps ask only their most active users to rate them or share them with friends, because they expect a much higher response rate among this group.
Content. Great apps serve great content and make sure it’s always fresh. Most content is served on the product side through the app’s core function (eg latest weather, breaking news, social status updates), but a lot it can be conveyed through various form of messaging. For example, using push notifications or in-app messages to serve micro-content (rather than plain alerts) can drive engagement significantly. Email is also very effective - we’ve seen apps use it to provide their customers with personal stats and weekly summaries of app usage. Giving people something to talk about on social media is also effective, and can be used to bring users back into app experience. When creating content for your customers, think about the story you’re telling and the progression of information, and don’t be afraid to repurpose what you already have.
Context. Great apps have a knack for connecting with people in the times, places and situations where they can provide the most value. They don’t try to be top of mind all the time, because that’s not sustainable. One of the big problems we’ve seen in the last few months is app developers abusing push notifications and spamming their users which generic, one-size-fits messages. This only leads to frustration and encourages people to shut you out. The best apps use location data, behavioral triggers, historical usage patterns and other data to create a very relevant, contextual and personalized experience. For example, Fab alerts you about new sales, Foursquare tells when your friends are nearby and Circa sends notifications about stories you follow.
An “great” app often doesn’t get noticed because it assumes that a great product experience is enough to succeed. That’s simply not true. First, the structural challenge of the ecosystem are much higher than on the web - apps need to get discovered, apps take time to download and apps are easily lost on phone screens. Second, building relationships with people takes time and effort, and apps are no different. If you’re unwilling to invest your time engaging your customers, then you’re inviting your audience to go to a competitor who better at managing relationships.

Thanks for sharing!

Utilize the Internet to Improve the State of Your Business

Utilize the Internet to Improve the State of Your Business
In case you're simply beginning at web showcasing, or in case you're as of now an old genius, there is continually something new to figure out how to better your business and increment your benefits. Here are some reliable tips and deceives that will assist you with building your organization into the monstrous domain you long for!
A decent method to advance your item or website page is to make a page on an interpersonal interaction webpage. You can discover a ton of likely watchers and clients on an interpersonal interaction site. Another advantage about person to person communication destinations is that occasionally individuals discover you due to how long individuals spend on such locales. It's free and can make extraordinary presentation for your page or potentially items so there's practically no motivation behind why you shouldn't make an informal communication page. Speak the truth about the item. You peruse are not silly. On the off chance that you are aware of an item that has an imperfection in it, yet might at present want to advance that item, tell your crowd. Ensure you clarify the trouble you had, and why you actually appreciate the item. Your clients will value your trustworthiness.
Breaking point the quantity of text styles to 3. The equivalent applies to the essential shading palette. On the off chance that your site is excessively confounded or occupied, individuals will be killed. Keep all the significant data on your landing page. On the off chance that individuals need to tap on such a large number of connections, they will likely choose to shop somewhere else. Zero in on quality instead of amount. An extraordinary tip for web advertising is to remember a segment for your site that offers valuable data. By including more substance, clients will without a doubt stay your site longer. With more substance included, your site will likewise appear more in web indexes.
A huge segment of the benefits created by a web promoting program, ought to be reinvested in the site that made them. Seeing the benefits come in can be gigantically fulfilling for the site proprietor. The website admin's psyche ought to be on the more extended game, opposing the compulsion to remove those benefits from play and rather, use them to use the business. A decent method of web advertising is to utilize expressions, for example, "put resources into our item" as opposed to utilizing expressions, for example, "buy" or "purchase". This will give the customer that the item that you are selling will profit him over the long haul and in time will have the option to receive the benefits related with it. A significant hint with respect to Internet showcasing is to be certain that the measurements engaged with making a decision about your webpage are pertinent to your motivation. This is significant on the grounds that site following information can unfortunately give a limited amount of much data. Classifications, for example, novel visits are superfluous in the event that you are not seeing more accomplishment with your strategy.
At long last, all the tips and deceives on the planet won't help except if you have the drive to succeed. The simple certainty that you're perusing this article to the end persuades you're devoted to your business, and that will assist you with building it and have all the achievement on the planet!