Database Develop

What Makes Google So Successful?

The word Google has become synonymous with online search as it refers to the world’s best search engine, and it has developed a platform for huge free web-based applications that now we use every day to perform tasks, or simply for entertainment. The company now is a multinational corporation with a huge budget and a pre-determined strategy to grow bigger. But how does Google does it?
Google does it simply with its interest in providing what everyone needs and the way they want it to be. Unlike the other corporates that sells good or sometimes excellent products for a high price, Google’s answer to this is simply, a high quality “product as a service” and the best part it’s for free. However, the company also does sell online advertisement spaces. The ads are served also in their propriety services like Gmail and Docs etc.
Presenting an operating system for the small gadgets and making it free is a wise way to approach the market, and to get the approval of the experts the company made it based on Linux, the developers’ favorite. The project was first at the hands of a small company, but Google acquired it and financed the project so it can become a reality in order to expand in the telecommunication industry. The smart thing was including all of its services alongside new ones into the software, this making it getting closer to its users and getting the feedback with not much of an effort.
Google has developed some of its key services out from university labs. At first they would be tested for a long time internally, and then when it’s near perfection it’s released to the world like Gmail. The service was in beta phase for five years before it became stable. It’s is a pressure-free developing style, a style that divers it from others. While other companies have deadlines and a releasing schedule, Google doesn’t, simply because there is no one to report to. Its external contracts are different; Google doesn’t create a product for another corporate. Having so will enforce the company to work in a narrow area and with predetermined way. On the contrary it simply creates and presents the product for the other companies to work with.
Its employees are encouraged to work on project that interests them directly. This corporate culture cannot be simply copied. If it was, we would see someone doing it. It’s also what divers it from other companies and it’s what defines it now. Making the workspace fun and interesting is to maintain the current staff and attract new “brains”, the ones who might have an idea of a project that can turn out to be the next big thing.
Google maintains its services up and running with its dependency on ads; this was at first and might still be at a certain degree. But its market share and its focus on many fields might define the future of the corporate. Sole dependency on ads online is definitely not a good strategy and Google has figured that out already, with its expanding plans to other areas, first, ten years ago when it acquired Blogger the famous blogging platform. After that YouTube, with its 4 Billion videos streamed daily, alongside it’s cloud music service that has shown great threat to competitors with its simplicity. And lately it’s 12.5 Billion bid on Motorola Mobility.
It’s clear that Google continues to grow with its unique way of managing its business. It’s is what will define the corporate future, alongside our lifestyle that has been influenced and still does. We used to read printed books; we now read them on small devices to save the huge space the books occupy. There are many examples of how Google has enhanced the way we perform our tasks and activities and made them easy for us, and this is the reason why Google is so succeful.

Unagi said:
Unlike the other corporates that sells good or sometimes excellent products for a high price, Google’s answer to this is simply, a high quality “product as a service” and the best part it’s for free.
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NOTHING is free. I am as guilty as most of the people for taking their 'free' candy, but it will someday bite us on the ass.
Not sure when, but it will happen. And it won't be pretty!
And believe me they are not doing it to be good corporate citizens.

Making money online is easy
Unagi said:
The word Google has become synonymous with online search as it refers to the world’s best search engine, and it has developed a platform for huge free web-based applications that now we use every day to perform tasks, or simply for entertainment. The company now is a multinational corporation with a huge budget and a pre-determined strategy to grow bigger. But how does Google does it?
Google does it simply with its interest in providing what everyone needs and the way they want it to be. Unlike the other corporates that sells good or sometimes excellent products for a high price, Google’s answer to this is simply, a high quality “product as a service” and the best part it’s for free. However, the company also does sell online advertisement spaces. The ads are served also in their propriety services like Gmail and Docs etc.
Presenting an operating system for the small gadgets and making it free is a wise way to approach the market, and to get the approval of the experts the company made it based on Linux, the developers’ favorite. The project was first at the hands of a small company, but Google acquired it and financed the project so it can become a reality in order to expand in the telecommunication industry. The smart thing was including all of its services alongside new ones into the software, this making it getting closer to its users and getting the feedback with not much of an effort.
Google has developed some of its key services out from university labs. At first they would be tested for a long time internally, and then when it’s near perfection it’s released to the world like Gmail. The service was in beta phase for five years before it became stable. It’s is a pressure-free developing style, a style that divers it from others. While other companies have deadlines and a releasing schedule, Google doesn’t, simply because there is no one to report to. Its external contracts are different; Google doesn’t create a product for another corporate. Having so will enforce the company to work in a narrow area and with predetermined way. On the contrary it simply creates and presents the product for the other companies to work with.
Its employees are encouraged to work on project that interests them directly. This corporate culture cannot be simply copied. If it was, we would see someone doing it. It’s also what divers it from other companies and it’s what defines it now. Making the workspace fun and interesting is to maintain the current staff and attract new “brains”, the ones who might have an idea of a project that can turn out to be the next big thing.
Google maintains its services up and running with its dependency on ads; this was at first and might still be at a certain degree. But its market share and its focus on many fields might define the future of the corporate. Sole dependency on ads online is definitely not a good strategy and Google has figured that out already, with its expanding plans to other areas, first, ten years ago when it acquired Blogger the famous blogging platform. After that YouTube, with its 4 Billion videos streamed daily, alongside it’s cloud music service that has shown great threat to competitors with its simplicity. And lately it’s 12.5 Billion bid on Motorola Mobility.
It’s clear that Google continues to grow with its unique way of managing its business. It’s is what will define the corporate future, alongside our lifestyle that has been influenced and still does. We used to read printed books; we now read them on small devices to save the huge space the books occupy. There are many examples of how Google has enhanced the way we perform our tasks and activities and made them easy for us, and this is the reason why Google is so succeful.
Click to expand...
Click to collapse
It is very easy to make money online, go to moolamails . info and Members can earn extra money online by visiting our sponsors websites. After you visit our sponsors link for the designated time, your account will be credited. Members can also earn 25 cents per signup for joining our advertisers programs. You can cashout your earnings at $2 witch will never increase. Along with the pay per click ads, members can also earn by opting into our paid emails list. If you choose, you may have paid emails sent to your email address on file. In our members traffic exchange we offer random 1 cent bonuses. The most important way to earn here is by telling the world about us with your custom Moola Mails referral links and banners. Earn 10% of your direct referrals earnings as a free member or up to 35% with a premium membership. No limits on direct referrals. Take advange of our paid to promote feature, we give you 5 cents for every 1000 times your show the world your custom Moola Mails referral link. Send people to your Moola Mails referral link and watch your ptp earnings and your referral tree grow. Join and start making extra money online with our easy to use custom interface today.

ravisinghal20 said:
It is very easy to make money online, go to moolamails . info and Members can earn extra money online by visiting our sponsors websites. After you visit our sponsors link for the designated time, your account will be credited. Members can also earn 25 cents per signup for joining our advertisers programs. You can cashout your earnings at $2 witch will never increase. Along with the pay per click ads, members can also earn by opting into our paid emails list. If you choose, you may have paid emails sent to your email address on file. In our members traffic exchange we offer random 1 cent bonuses. The most important way to earn here is by telling the world about us with your custom Moola Mails referral links and banners. Earn 10% of your direct referrals earnings as a free member or up to 35% with a premium membership. No limits on direct referrals. Take advange of our paid to promote feature, we give you 5 cents for every 1000 times your show the world your custom Moola Mails referral link. Send people to your Moola Mails referral link and watch your ptp earnings and your referral tree grow. Join and start making extra money online with our easy to use custom interface today.
Click to expand...
Click to collapse
It will cost me more than 25 cents in electricity just deleting all of the spam generated from signing up to worthless sites. And 5 cents for showing a referral 1000 times? Lol. I think bums on skid row wouldn't waste their time on that!
BTW, Nice segue into a plug for your site.

Appboy Interview

Below is the text of a brief email interview conducted with Cezary Pietrzak, Director of Marketing at Appboy, for an article about app analytics that will be published soon to the XDA Portal. If you have any experiences with specific analytics providers, post them in this forum.
What are the most valuable pieces of data that come out of your product? Why? Give examples of how I might get actionable data, make a change, and improve results.
Appboy’s entire philosophy is making data actionable and giving developer tools to drive user engagement within the app. We’re very much against collecting data for data’s sake which is quite common among mobile analytics tools which bombard you long reports and meaningless percent changes. To change this mentality, we start by collecting data on an individual user level rather than on aggregate, because that allows for more flexibility and customization when running marketing campaigns. We then offer a robust customer segmentation product that lets you create dynamic groups of app users across any attribute or in-app behavior. Lastly, we provide a complete suite of messaging tools, a customer support product and HootSuite social integration to influence specific segments and behaviors.
For example, app developers can use an in-app message to drive feature discovery, help customers get through onboarding, and notify them about bugs/issues in the app - something that has helped our clients minimize negative app store reviews. They can also use push notifications to bring lapsed users back into their app and drive regular engagement through timely updates. Many developers forget about the importance of customer support in a competitive app ecosystem, so we provide them with a simple feedback tool to deal with customer issues in a timely manner. And our HootSuite integration lets developers identify their app users on Twitter while enhancing existing profiles with in-app behavior data, which gives them more firepower to drive loyalty and virality.
Appboy’s big-picture goal is to help app developers increase ROI and drive lifetime value of customers, so we’ll continue building features that support this vision and help them turn their app into a sustainable business.
What most differentiates you from your competitors (features, pricing, etc)?
Appboy’s biggest point of difference is our holistic approach to customer engagement. We bring together the most effective app marketing tools on one dashboard, including messaging (push notifications, in-app messages, email), customer support, social and cross-promotion. No company can claim the breadth of our offering nor the benefits that their deep integration brings. For developers, this means managing only one SDK (vs. 4-5) and one standardized customer data set for all of their app engagement needs. Appboy also stands out through its performance-based pricing that is tied to MAUs rather than data points, which aligns our incentives with those of the app developer.
Explain your range of pricing and, if you have a low tier or free option, what features are only available to premium users?
We have a free version of Appboy (complete with all features) available to any app with <10K monthly active users. For those with a larger audience, pricing starts at $199/month and scales accordingly. The reason we use monthly active users for pricing is to properly align incentives, as Appboy only makes money if the app is successful. Most of our competitors charge by data points or API calls, which creates negative incentives to use their tool and collect the proper data. We also have an enterprise product with custom pricing depending on client needs.
Are there any technical aspects of implementation that would be helpful to explain?
On Android, the Appboy client will ship in two parts: 1) an internal jar library exposing the Appboy events and analytics API, and 2) an open source Android library project implementing the Appboy UI and user interactions on top of the API. The open source library will be available as a public repo on Github and licensed with the Apache 2.0 license. With this setup, developers will be able to fully customize the UI/UX of Appboy within their application, while easily keeping up with upgrades and enhancements.
What advice would you give to help make new independent app developers more successful?
Start thinking about user engagement before you launch your app. Once you go live, you only have a small time window to reconnect with the app users you lost before they’re gone forever (on average, apps lose 76% of their user after 3 months). Ask yourself: What is the ideal user flow in your app? Which parts of your apps cause the most friction and drop-off? How can you encourage people to use your app on a regular basis, and how can you incentivize them to come back once they’ve left? What tools will you use to facilitate and automate this task? Because they focus on the long-term, these questions will help you craft a better product and a better user experience from the start.
It’s also important to understand your goals for the app. While some apps may want drive in-app purchases, others are more concerned with time spent in-app and stills others focus on general exposure and branding. These goals often overlap. For example, many app developers are now discovering that monetization is most likely to happen after a customer is happy with the app experience and has spent considerable time engaging with the product.
If you’re interested in learning more about our approach to engagement, here’s a visual presentation we put together on Slideshare that explains it in depth: bit.ly/mobileappengagement.
Related to the above, in your mind what makes an app successful? Why do some "great" apps not get noticed?
Building a great product is table stakes, but it’s only a start. Here some of the important characteristics we’ve noticed among the most successful apps:
Community. Great apps build a community of people who evangelize the app to their friends and across social networks, which drives their growth at essentially no cost. The challenge of community-building is that it requires work, both on the product side - building hooks to make social sharing easy, as well as on the marketing side - systematizing your outreach to customers and encouraging them to promote you. Most app developers don’t invest their time in the latter because they think it takes too long. What they fail to recognize is that the process can be automated across customer segments without losing the personal touch. For example, the smartest apps ask only their most active users to rate them or share them with friends, because they expect a much higher response rate among this group.
Content. Great apps serve great content and make sure it’s always fresh. Most content is served on the product side through the app’s core function (eg latest weather, breaking news, social status updates), but a lot it can be conveyed through various form of messaging. For example, using push notifications or in-app messages to serve micro-content (rather than plain alerts) can drive engagement significantly. Email is also very effective - we’ve seen apps use it to provide their customers with personal stats and weekly summaries of app usage. Giving people something to talk about on social media is also effective, and can be used to bring users back into app experience. When creating content for your customers, think about the story you’re telling and the progression of information, and don’t be afraid to repurpose what you already have.
Context. Great apps have a knack for connecting with people in the times, places and situations where they can provide the most value. They don’t try to be top of mind all the time, because that’s not sustainable. One of the big problems we’ve seen in the last few months is app developers abusing push notifications and spamming their users which generic, one-size-fits messages. This only leads to frustration and encourages people to shut you out. The best apps use location data, behavioral triggers, historical usage patterns and other data to create a very relevant, contextual and personalized experience. For example, Fab alerts you about new sales, Foursquare tells when your friends are nearby and Circa sends notifications about stories you follow.
An “great” app often doesn’t get noticed because it assumes that a great product experience is enough to succeed. That’s simply not true. First, the structural challenge of the ecosystem are much higher than on the web - apps need to get discovered, apps take time to download and apps are easily lost on phone screens. Second, building relationships with people takes time and effort, and apps are no different. If you’re unwilling to invest your time engaging your customers, then you’re inviting your audience to go to a competitor who better at managing relationships.

Thanks for sharing!

Flurry Interview

Below is the text of a brief email interview conducted with Christian Poppelreiter, Account Specialist at Flurry, for an article about app analytics that will be published soon to the XDA Portal. If you have any experiences with specific analytics providers, post them in this forum.
What are the most valuable pieces of data that come out of your product? Why? Give examples of how I might get actionable data, make a change, and improve results.
Flurry Analytics reports a variety of metrics related to app usage, user engagement and audiences. In addition to standard metrics, like how many sessions are taking place or how many unique users appear during a specific period of time, we also report metrics that indicate how "sticky" an app is, or how likely the prospects for longer term success. For example, Flurry Analytics has sections which report on session duration, session frequency and overall rate of retention as an application ages. Beyond this, developers can customize how they collect data through events tracking, which can be used to examine user behavior particular to that app, such as when someone likes a status, shares an article, beats a level or makes a purchase. Once events are set up, developers can also segment out sections of their audience either according to behavior (i.e. purchasers) or according to more traditional audience metrics like age, gender or location.
There are also features in Analytics which can help a developer formulate a monetization strategy. The typical length of a session can tell you how many ads might be appropriate to place in an ad supported app. Developers can track how long users typically spend within different sections of the app, can detect when users are most engaged and also see conversion rates from tracked event to tracked event using the Funnels tool.
What most differentiates you from your competitors (features, pricing, etc)?
We are the leader among mobile app analytics providers for a number of reasons. First, as I mentioned before, Flurry Analytics is highly customizable and is designed to work on a variety of types of apps on a variety of platforms. Of course we support iOS and Android, but also Blackberry, Windows Mobile and HTML5 / Mobile Web apps. All of the features mentioned in my response to your previous question are available for each platform.
What's more, because we are the leader and we have the largest sample of data with close to 1 billion unique mobile devices and over 300,000 apps worldwide, we offer features that other Analytics providers cannot, like benchmarking the performance of apps versus other apps in a given category. We can also show what users among a developer's audience belong to behavioral segments called personas, based on their longer term app usage (i.e. what apps they have on their device that also use Flurry. Benchmarking and segmentation by persona would be what I would describe as "features from scale".
There has also been a concerted effort to consolidate the range of services we offer to developers within a single SDK, so anyone that is using Flurry Analytics can create ad spaces to code into their app and monetize using Flurry AppSpot, or launch a promotional user acquisition campaign with Flurry AppCircle, all powered by the data we've collected from Flurry Analytics.
Finally, Flurry Analytics is a free product, which has no doubt contributed to our leadship position in the market. Analytics is also used by a range of customers, from your solo indie developer on up to some of the biggest media and consumer products companies in the world. Many other Analytics providers charge for their products, and very often there is a component of paid consultancy as well. Our platform is designed to be primarily self service, which we've found is very often preferable to smaller scale enterprise.
Explain your range of pricing and, if you have a low tier or free option, what features are only available to premium users?
Once again, Flurry Analytics is free to use, and there are no premium features - all features are included as standard in the only version of Flurry Analytics which exists. When our customers decide to promote their apps on our network they can pay for display ads or videos, or if they decide to monetize their apps using Flurry, there is a revenue share model. If you're interested to learn more about promotion or monetization, let me know, happy to explain more.
Are there any technical aspects of implementation that would be helpful to explain?
Anecdotally, most developers love the ease of use of Flurry and say that integration typically takes less than 30 minutes to do. Technical details related to integration and making use of the advance features of Flurry Analytics can be found in our support portal:
http://support.flurry.com/index.php?title=Main_Page
What advice would you give to help make new independent app developers more successful?
I would say focus on your customer experience and design the app the way that you would want to use it if you were the customer. Many developers start with a great idea, but compromise the user experience with something that is either poorly organized, with limited functionality or something that is overrun with advertising. People download apps because they want to perform some kind of task, whether that task is sending a message, reading an article or playing a game. They don't want to feel disrupted, nor do they want to feel like they're being given a hard sell, and I think a lot of developers need to tread carefully on the fine line between what engages the user and what earns them money.
A while back I did a survey of how many of the top non-gaming apps were being monetized and I noticed that in most instances, advertising was non-intrusive, and in many instances, advertising was not included, because the developers just wanted to retain the users. That said, the baseline expectation of your typical app user is that each app has some minimal functionality and that a good experience can be reached in a reasonable period of time, and that once the user has returned and gets an idea of what the app does, they'll be more likely to tolerate ads, pay for premium services or premium functionality. You could think of using an app like the experience of going into a store. You don't have to buy something to think well of the store and keep them in mind for a future purchase. Once someone goes into the store, or in this case, downloads an app, developers have the opportunity to market to that user indefinitely.
Related to the above, in your mind what makes an app successful? Why do some "great" apps not get noticed?
Great apps get noticed for a variety of reasons - their value is clear, they give something valuable away, their brand is recognizable, they're offering something unique. That the app is thoughtfully organized, is bug free and has basic functionality included is implied. Unfortunately there is no objective formula for success, however there are objective quality metrics, such as the engagement metrics reported in Flurry Analytics and other key performance indicators (KPIs). Each app offers something different, so in each case, these KPIs will also be different.
"Great" apps don't get noticed because discovery is a huge problem in the AppStore, which is how we've been able to build up the user acquisition side of our business. This will not last forever as discovery improves, but I would also argue that if an app is truly remarkable, then the word will spread, and if the word does not spread, there are any number of reasons (app quality, functionality, presentation, pricing) why success isn't immediate. Flurry can help to constantly improve apps until the experience aligns with the expectations of users.

Really good article, Thanks a lot

Interesting. Thanks!

New app translation service launched: TranslationPad.com

Hi,
we know there are services which are targeted at internationalization, but we do it better.
We launched a new internationalization platform last week, especially targeted at translating mobile apps, and are quite confident about its future. A pretty lot of awesome features - including glossaries and a more sophisticated import process - are planned for the next few weeks.
translationpad.com
Developers of open source applications will - of course - be entitled to have a free membership, just drop us a meaningful note via the feedback form (or to [email protected] while we're fighting quirks) so we know you're not lying. We'll set up payment abilities for all other members rather soon. There is a trial period for everyone who registers; unless we've set up the payment process properly, it won't end though. The system will notify you when we decide to start actually billing the prices mentioned on the website.
Random note:
Please excuse me for not being able to be the full-time support guy for the TranslationPad on xda. Anyway, I'll read your e-mails and randomly stumble through this thread again. :good:

Career Opportunity in Thailand

Hi all,
Firstly, I would like to state that I am new here and not a techie.
I offer a unique career opportunity. I am here to facilitate and identify top talent who may be interested in working in the warm and hospitable climate that is Thailand, for a global internet based company.
In short I am a recruiter looking to fill technical positions within mobile application development for my client who operates a global online booking platform.
I have read the rules of engagement and I do not believe I am in breach with this post - I am not selling anything. I earn a pre-agreed fee upon successful placement with my client; which is well earned for plunging the depths and identifying the best talent and coordinating them through the entire recruitment lifecycle; and this has no impact whatsoever on your potential earnings. My involvement will cease once you start with the client and become an employee.
This is a permanent position in Bangkok and the client offers a full visa and relocation package. Thailand is an ASEAN top 10 nation offering an excellent quality of life, warm hospitality and a sunny climate. How would you like to do the job you love in this environment?
My client is looking for someone with strong mobile application development skills and experience releasing applications on mobile app stores. You will take ownership of your work from analysis, design, implementation and testing, all the way to going live and monitoring the results afterward and evaluate innovative applications and present new ideas for improvement.
The client is a profitable business with the atmosphere of a start-up and is one of the largest and fasting growing online platforms in Asia. The successful candidate will join a team of experienced Scrum developers and have a high degree of autonomy. Technology and innovation are at the heart of everything the client does and you will have the chance to work with cutting edge technology to extend the lead on the competition and your work will have an impact on what the client does around the globe; with a short command structure and the capital to make things happen, your ideas will be put into practise quickly.
This opportunity would suit young professional with a sense of adventure and around 5 years experience.
Should you wish to check my credentials please visit my LinkedIn page (unfortunately, as a new user I am prevented from supplying the link). Type; Daniel Lewis senior consultant clement may linkedin into Google and I should be the first result (resident in Kingsnorth, Kent, United Kingdom)
I can be reached on +44 (0) 207 186 0801 or dan dot lewis at clement may dot com should you wish to find out more information.
Thanks for reading.
Daniel